Candidates in the 2022 elections ran ads worth more than P14 billion before the 90-day campaign period even began. They slowed down beginning Feb. 8 when ad limits were in place.
The Philippine Center for Investigative Journalism (PCIJ) acquired the ad spending data of candidates from Nielsen Ad Intel. The database covers their spending on television, radio, print, and billboards based on rate cards or before campaign teams may have availed of discounts.
Read the full report here.