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FOR NETIZENS already inured to the sight of presidential candidate Manuel ‘Manny’ Villar Jr. peering back at them from what should be their private Facebook or email pages, what’s one more Villar ad? Already acknowledged as the biggest spender in the 2010 presidential race, Villar has established a broadcast and online presence that is simply overwhelming.

WHAT regulations? The Commission on Elections (Comelec) may be keeping tab on political ads in the broadcast and print media, but so far it has refrained from issuing guidelines on online campaigning. This has helped lead to a digital free-for-all among candidates in the upcoming polls who have made the so-called New Media yet another battleground for votes.

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