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JUST a mere month into the 90-day official campaign period, three presidential candidates have already used up more than half of their allowed ad airtime in the country’s two top networks. This is even as data from media monitoring agency Nielsen Media indicate a relatively tempered ad-spending among the candidates, compared to the three months prior to the start of the campaign period.

HE has racked up nearly a billion pesos worth of TV ad spots, by network rate cards, in the last three months alone, but indications are that Nacionalista Party standard bearer Senator Manuel ‘Manny’ Villar Jr. can comfort himself that so far every centavo of that has been money well spent.

Our latest offering is a series of stories about the gigs, gimmicks and exploits in college of three candidates for president — the Liberal Party’s Benigno C. Aquino III, the Nacionalista Party’s Manuel B. Villar Jr., and the Lakas-Kampi’s Gilberto C. Teodoro Jr.

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