IT WAS 1992; Fidel V. Ramos had just been voted as president, and Joseph ‘Erap’ Estrada as vice president. Presidential bet Miriam Defensor Santiago was crying foul, saying she had been cheated.
THEY are avowed representatives of the poor and the marginalized, but in the May 10, 2010 elections, 12 party-list groups allied with two candidates for president, one for vice president, and one for senator splurged a staggering P426.16 million on television ads that aired in the last two weeks of the campaign period.
PCIJ tried to reach the political parties and candidates involved, with varying levels of success. Attempts to pin down Presidential Spokesman Edwin Lacierda, for example, were rebuffed. According to his staff, they are simply too busy and referred PCIJ to the Liberal Party.
BY ALL ACCOUNTS, the May 10, 2010 polls was the costliest ever in Philippine electoral history. The top candidates for president and vice president alone spent P4.3 billion on political ads during the official 90-day campaign period, and another billion 90 days before the campaign commenced, according to Nielsen Media’s monitoring of tens of thousands of political ad clips.