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THE GOVERNMENT seems to want your ear really, really bad that in 2009 alone, its agencies, along with various public utilities, placed tri-media ads totalling P6.34 billion in ad value. This amount, as recorded by Nielsen Media, was composed of 771.03 hours of TV ads worth P3.84 billion in ad value, over 2,604 hours of radio ads worth P2.08 million, and 7,674 print ads worth P426.19 million.