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IT IS the lawyer who knows the law, it is the fisherman who knows how to fish, and it is the architect who knows how to design buildings. So why should voters rely on celebrities in choosing whom to pick as their political leaders?

THIS HAS become one star-studded election season, but few are under the delusion that artistas have suddenly been seized by profound political or social consciousness. Longtime observers of the showbiz industry say it’s really mostly about money. “There’s not much principle involved,” says entertainment columnist Isah Red

THE PERSISTENTLY unpopular President Gloria Macapagal Arroyo may be proof that sometimes advertising just doesn’t work. In early April, or just a little more than two months before Arroyo is supposed to step down, yet another Social Weather Stations (SWS) survey had her posting a net satisfactory rating of -53 (satisfactory minus unsatisfactory) — her worst showing yet in her nine years as the country’s chief executive.

IT IS now so obscure that many government officials don’t even know what it is, but there was once a time when the APO Production Unit, Inc. seemed destined for great things. ‘APO’ actually stands for ‘Asian Productivity Organization,’ which was the name of the Japan-based group that had helped start it more than three decades ago as an outfit that would serve the information and training needs of Asian countries.