Stories tagged
‘political ads’

Hey, big spenders!

by Jaileen F. Jimeno

ACCORDING TO AC Nielsen, the top 12 ad spenders this year had a total bill of P1.6 billion. Some candidates have questioned the figures, saying they received a considerable amount of discounts. But no one is denying that they did pay sizeable amounts for their ads, and that they paid almost immediately.

Read more… | Posted Friday, June 1st, 2007

Missing the message

by Jaileen F. Jimeno

MONEY CAN’T buy you love — or votes, as some politicians who spent big on ads have found out.

Indeed, only four of the 12 biggest spenders on ads for the recently concluded midterm elections have made it so far in the Commission on Elections’ (Comelec) ‘Magic 12’ for the Senate. Two more from the list of those with deep pockets (as drawn up by the market research, information, and analysis company AC Nielsen) still have slim chances of sneaking into the Upper House at the last minute, but that means they spent a total of P242.9 million just to get to the bottom of the winners’ list.

Read more… | Posted Friday, June 1st, 2007

GMA supporters outspent rivals in the battle of the ads, but did they win it?

by Vernon R. Totanes

SUPPORTERS of President Gloria Macapagal-Arroyo spent more than P22 million in advertisements in major Manila dailies in the period of just three-and-a-half months since the “Gloriagate” crisis began.

But was it money well spent? Public-relations and advertising experts on both sides of the political divide agree that it is unlikely the ads changed many people’s minds. They were mainly a show of strength.

Read more… | Posted Monday, October 10th, 2005

By Category

Multimedia

By Year

By Tag

2004 elections 2007 elections 2009 SONA 2010 elections abra abs-cbn advertising AFP agrarian reform akbayan alberto agra ampatuans aniano desierto architecture armando sanchez ARMM arroyo midnight appointments Arroyo wealth ateneo de manila university ATIN basketball batangas bayani fernando benjamin abalos BIR blogging bohol bong pineda bulacan butch abad carlos garcia catholic church cebu celebrity politicians CESB charter change cheaper medicine chinese filipinos civil service commission climate change COA comelec conditional cash transfer program corazon aquino cory aquino cpp-npa-ndf customs danding cojuangco dbm democracy DENR department of energy diet dilg disaster recovery DOH DOJ DPWH dswd eddie villanueva edsa revolution education election automation energy estrada wealth extra-judicial killings ferdinand marcos fernando poe jr. fidel ramos focus on the filipino youth food freedom of information gilbert teodoro gloriagate gloria macapagal arroyo gma7 green energy healthcare hello garci house of representatives hunger IIRC illegal gambling illegal logging imelda marcos jamby madrigal jc delos reyes jesse robredo jojo binay jose de venecia joseph estrada journalism juan ponce enrile kris aquino laiban dam literacy literature loren legarda macho culture maguindanao maguindanao massacre manila manny villar marcopper marikina mar roxas merceditas gutierrez mike arroyo mike defensor MILF millennium development goals mindanao mining mount pulag music muslims mwss naga city namfrel neda ninoy aquino noynoy aquino NPA nutrition ODA office of the ombudsman OFWs ombudsman open budget survey pagcor party list pea-amari peace process philhealth philippines 2015 ping lacson plunder trial PNP political ads political dynasties poverty predictions press freedom prospero nograles reproductive health richard gordon rizal park hostage-taking incident rolando mendoza romulo neri rural health SALNs sandiganbayan san miguel senate simeon marcelo smartmatic smuggling special children special education sports supreme court taal lake television texting thailand the internet total information management university of the philippines urban poor virgilio garcillano visual artists waste disposal women's health world bank zambales