IT IS the lawyer who knows the law, it is the fisherman who knows how to fish, and it is the architect who knows how to design buildings. So why should voters rely on celebrities in choosing whom to pick as their political leaders?
But perhaps “rely” is too strong a word. Still, there’s no sugarcoating the fact that in this country, celebrity endorsements have helped many a politician win. In far too many cases even, celebrities themselves have been voted into public office with little to show beyond their showbiz credentials.
IT’S hard to predict what the future has in store. When I asked people in Quiapo who they thought the next president would be, many of them replied, “Who’s running?”
THE MEDIA have always been a major player in Philippine elections, more so now with the pervasiveness of television. But there is a twist in this year’s elections: the increasing influence of the entertainment media and of showbiz celebrities in the campaign. And that, of course, comes with a price tag.