Source: Nielsen Media
The official campaign period started only last February 9, but from November 2009 to February 8, 2010, four candidates for vice president — Liberal Party’s Manuel ‘Mar’ Roxas III, Pwersa ng Masang Pilipino’s Jejomar ‘Jojo’ Binay, Nacionalista Party’s Loren Legarda, and Bagumbayan Party’s Bayani Fernando — had already incurred a total of P561.5 million in advertising values for television, radio, and print ads.
THEY MAY not seem to have anything in common, but there is something that the first-class province of Negros Oriental, the second-class city of Surigao in Surigao del Norte, and the fifth-class municipality of Sabangan in Mt. Province share: all three are held up as exemplars of excellence in local governance, thanks to the stewardship of their respective local chief executives.
ON THE surface, Marikina looks like any other city in Metro Manila. But after a few minutes of just standing there, many of the things that set it apart from most of its neighbors become apparent: In Marikina, people actually use the pedestrian lanes. Public utility vehicles give way instead of bullying cars and jeepneys off to the side. There is no trash clogging the gutters and no stray animals wander around. And among Metro Manila cities, Marikina is the only one with an extensive network of bicycle lanes.