CAN ELECTIONS really be an even battleground?
That is a question that campaign strategists and media organizations have to grapple with, given the caps on election spending and the limits set by the Fair Elections Act on campaign advertising and media exposure.
THE MEDIA have always been a major player in Philippine elections, more so now with the pervasiveness of television. But there is a twist in this year’s elections: the increasing influence of the entertainment media and of showbiz celebrities in the campaign. And that, of course, comes with a price tag.
10 GIMMICKS PRACTICED BY NATURAL-BORN POLITICIANS
Candidates use humor and hand signals, symbols and slogans to sell themselves.
LUPANG PANGAKO, PAYATAS, QUEZON CITY — Orlando Wong lives in the shadow of the huge dumpsite here, and there are times that he and his family can’t eat because of the stink of the place. But Wong, 42, is surprisingly optimistic about his future and that of the country. “The Philippines,” he says, “is going to walk the path of growth and development.”
DO MOST Filipinos decide for themselves on whom to vote?
On this point, wealthy and poor voters agree: Most think they do. At least, that’s according to a national survey conducted in April 2001 by the polling outfit Social Weather Stations.
THE POOR, who make up the bulk of Filipino voters, have been blamed for the sorry state of electoral politics and the low level of election discourse. Pundits, analysts, and media commentators say that because of poverty, many voters are vulnerable to patronage, vote buying, and simplistic messages. The masa vote is popularly perceived to be dumb, unthinking, and prone to manipulation.
JUAN Ponce Enrile, a two-term senator, billionaire businessman, ex-congressman, and former defense secretary, is 80 years old. He is the oldest among the 48 contenders vying for 12 Senate seats in May.
SO MUCH for cutting-edge technology in Halalan 2004. For the more important aspects of the electoral process — from voter registration, voting, vote counting, to canvassing-touches of modernity have been as elusive as replies with substance from candidates. Yet for the most part, the problem stems not from a lack of available technological solutions.
FORGET receiving text jokes or sweet messages from now till the end of the canvassing of votes — at least if you’re a supporter of presidential candidate Raul Roco. And if Katropa had its way, even those outside the Roco loop would instead be receiving more messages like this right about: “Good day. Join the KATROPA ni Roco Motorcade on Sun, Feb 8 @ 7 am. Assembly @ UP Diliman Oblation, University Ave. Bring ur friends…pls pass, thanks.”
ADVERTISING guru Reli German tells the story of the time he was tapped to produce commercials and jingles for then candidate Ferdinand Marcos’s 1965 presidential bid. The campaign was more of a family venture with no less than Marcos’s wife Imelda herself directing the troops. She would drop by German’s office to look over campaign materials and listen to the jingles being prepared for her husband’s campaign. “It was more of Imelda that we were dealing with directly for the campaign in 1965,” German recalls.
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