Stories

Political Ads of Candidates for Vice President

Source: Nielsen Media

It’s air war for prez, and vice prez bets, too

Roxas, Binay, Legarda
splurge millions on ads

The official campaign period started only last February 9, but from November 2009 to February 8, 2010, four candidates for vice president — Liberal Party’s Manuel ‘Mar’ Roxas III, Pwersa ng Masang Pilipino’s Jejomar ‘Jojo’ Binay, Nacionalista Party’s Loren Legarda, and Bagumbayan Party’s Bayani Fernando — had already incurred a total of P561.5 million in advertising values for television, radio, and print ads.

PERA’T PULITIKA 2010 CONSORTIUM

Political Ads of Candidates for President, February 9 to March 8, 2010

Source: Nielsen Media

Sidebar

Some networks comply, gov’t TV, radio do not

According to Comelec Resolution No. 8758 or the “Rules and Regulations Implementing RA 9006, otherwise known as the Fair Election Practices Act in Relation to the May 10, 2010 Synchronized National and Local Elections, and Subsequent Elections,” all media entities, whether print or broadcast, are required to submit copies of their political advertising contracts within five days after these are signed. If a political ad is donated, a written acceptance by the candidate, political party, or party list group for which the donation is being made should be attached to the advertising contract.

Curious, creative contracts skirt law?

Top 3 bets use up half
of ad caps in 1st month

JUST a mere month into the 90-day official campaign period, three presidential candidates have already used up more than half of their allowed ad airtime in the country’s two top networks.

This is even as data from media monitoring agency Nielsen Media indicate a relatively tempered ad-spending among the candidates, compared to the three months prior to the start of the campaign period.

Video

The curious case of ARMM and Maguindanao population spikes

This report exposes what population experts call a statistical anomaly with grave implications on the conduct and results of the May 10, 2010 elections the inexplicable sharp spike in the population growth rate of the Autonomous Region in Muslim Mindanao (ARMM).

TV spins of top bets ‘not Bible truth’

Credible message, not volume
or value, makes good ‘pol ads’

HE has racked up nearly a billion pesos worth of TV ad spots, by network rate cards, in the last three months alone, but indications are that Nacionalista Party standard bearer Senator Manuel ‘Manny’ Villar Jr. can comfort himself that so far every centavo of that has been money well spent.

Pre-campaign clutter or spin central?

War on the air waves: 6 top
bets spend P1-B on ‘pol ads’

IF the law on campaign spending and political advertising were imposed before the official campaign period began last week, one presidential candidate would have already overspent in the past three months alone, even as he joins four others who would have exceeded the broadcast limit for TV.

Money & politics: The truth (not) well told

Poll expense reports of Erap, Arroyo,
wanna-be presidents shot full of holes

The popular perception is that running an election campaign has the potential of reducing a candidate to penury. Yet none of those who had served or today want to serve as president and vice president has come close to breaching the spending limit – or even to going shirtless and hungry – according to the separate “Statements of Electoral Contributions and Expenses” they had filed with the Commission on Elections (Comelec) over the last 12 years.

Photo Gallery

Scenes from the Ampatuan trial

Photos from the petition for bail hearings of the principal accused in the November 23, 2009 Massacre in Ampatuan town, Datu Unsay Mayor Andal Ampatuan Jr.

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