25 MARCH 2008

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by PRIME SARMIENTO

SHE HAS always loved to sing, and as a young girl even joined amateur contests held in her hometown of Mainit in Surigao del Norte. Now based in Los Baños, Laguna, Christine Ajoc hasn’t foregone the joys of singing to an audience, even if she has not become a professional singer. If the 25-year-old is not in a videoke bar where she and her friends feast on crispy pata and take turns singing songs by Rivermaya or Christina Aguilera, Ajoc is singing (and eating and chatting) with the help of a videoke at a friend’s house.



NO Filipino gathering — whether it’s a class reunion, a birthday party, or simply another weekend drinking session — is complete these days without a videoke.[photo by Alecks Pabico]
For Ajoc, videoke singing is a way to de-stress from her busy schedule as a college lecturer and graduate student at the University of the Philippines (UP). It's also a form of expression, and she says that when she and her fellow lecturers at UP Los Baños are in the videoke bar, they are not their "usual selves." As Ajoc puts it, "When you do videoke, you can be the jologs that you're not expected to be.”

"There’s a transformation that happens,” agrees Rolando Esteban, an anthropology graduate student and another videoke enthusiast. “When (you're in a videoke bar), sometimes you invert your status.”

Indeed, for many, taking the microphone and singing their hearts out in public takes them to a place that is far from their reality. This is largely why even the most remote barangay has a videoke or karaoke joint, and never mind if it’s just a shack with a couple of tables. The wanna-be singers will come and so long as they are holding onto the mike, they are not farmers, fisherfolk, or itinerant vendors. Or teachers, for that matter. Michael Tan, chairperson of the Department of Anthropology at UP Diliman, says, “It’s amusing whenever I attend gatherings with other professors and there’s a videoke. You can even see middle-aged women singing Madonna’s songs (such as) ‘Like a Virgin.’”

Tan also notes that no Filipino gathering — whether it’s a class reunion, a birthday party, or simply another weekend drinking session — is complete these days without a videoke.

That videoke singing has been added to the Filipinos’ growing list of “brief escapes” is not surprising. After all, singing has long been a national pastime in this country; now, for as low as five pesos per song, one even has an audience. For P1,500, one can also rent an entire videoke unit overnight and have one’s friends come over and take turns channeling either their inner Michael Bolton or Mariah Carey.

Videoke singing, however, also performs a few other functions that are vital in Philippine society. For one, it lets the individual shine, even for a moment, in a society that puts a premium on conformism and the group. In the videoke bar, notes Ajoc, “the element of hiya (shame) disappears. That’s empowering for the ones who are singing.” For another, it provides yet another avenue for bonding between friends and relatives.

Attests Ajoc: “Before, my friends and I weren’t super-close. But because of videoke, I have been able to reveal my ‘other side,’ my less formal self. And we’ve become closer since.”

Videoke singing is also a way for the socially careful Pinoys to communicate without being confrontational, says Almond Aguila, lecturer at the UP Diliman’s College of Mass Communication. She points out, “We are uncomfortable with directness. We are always worried about other people, (what they will say).”

A trip to a videoke bar, she says, could help ease any awkwardness between certain individuals, including those set apart by social or professional rankings. Aguila argues, for instance, that office tensions could be relieved somewhat by a bit of bonding over a few songs. “Pag nag-videoke na kayo, your boss is just like any other person,” she says. “Tapos tuksuhan na (Then it’s teasing time). When you go back to the office, the working relationship is better.”

IT’S INEVITABLE thus that a Filipino would claim to be the inventor of the machine that later evolved into the videoke. The late businessman Roberto del Rosario even clinched a Philippine Supreme Court ruling that said he was so, but a Japanese drummer by the name of Daisuke Inoue would also step up to say he thought up videoke’s precursor, the karaoke, which combines the Japanese words for “empty” (kara) and “orchestra” (okesutera). The term “karaoke” is said to have been coined in 1979; Pinoy inventions lore has del Rosario coming up with what he called a “sing-along system” or SAS in 1975, although he secured a patent for it only in 1983.

In any case, neither del Rosario nor Inoue seems to have made a real mint out of their respective contraptions, which were essentially cassette tape players with microphones and amplifiers. The ones who raked in the profits out of karaoke and later videoke (so called because of the introduction of video into the system) machines were the many companies that tweaked and made improvements on these, enabling them to sell these by the thousand per year by the mid-1990s. Today videoke has become a multibillion-dollar global industry; videoke machines are ubiquitous fixtures not only in the Philippine setting, but also in other parts of Asia (including Japan and Korea) and elsewhere.

In the Philippines, a local company has even created a videoke application for cell phones that enable users to download songs onto their mobiles and then sing along with the help of lyrics flashed onto the tiny screens. There used to be a videoke channel on TV, too, and while this has since gone off the air, a videoke-inspired game show is still going on strong after several seasons.

One of the most enduring business spawns of the videoke, however, is the KTV restaurant, where it is not the menu that is the come-on, but the prospects of singing loud and proud with a group of friends or loved ones. For sure, it’s a form of self-expression, but videoke singing is not something one does by one’s lonesome.

Bernadette Escudero, co-owner of the World Music Room Family KTV in Greenhills, says that none of her customers ever books a private room just so that he or she can sing alone. Her customers, she says, always come in groups, ranging from barkadas of high school students to families residing in a nearby subdivision, to troops of company employees who pooled their money just so they can sing the night away — together. Escudero herself wound up owning a KTV restaurant after months of nights spent with friends singing and having fun in videoke bars in Quezon City and Makati.

But those without a group to sing with need not despair. They can just go to videoke stalls that have mushroomed in streetcorners, neighborhood markets, and malls, where even passersby become part of the instant audience. Some malls do provide a private booth for the singer, but for some reason, there is a loudspeaker outside, assailing the ears of unwitting shoppers with whatever is coming out of the videoke singer’s mouth.

Observers and certified videoke fans alike insist it simply would be no fun at all if one sang alone. The secret to enjoying videoke, they say, is not really in keeping on key but in having an audience — which is probably why the more popular videoke tunes are those that allow the singer to emote shamelessly or to put on a performance that could almost be worthy of being staged at the Araneta Coliseum.

The videoke crowd cuts through social classes, age, and gender. The divergence comes only in the kind of videoke haunts these one-hour or one-night singers patronize, as well as in the repertoire they choose.

Mixed (as in boys and girls) groups usually bring the house (or room) down with a rousing rendition of “Build Me Up, Buttercup” by The Foundations or ABBA’s “Dancing Queen,” complete with choreography. Among the female soloists, the top choices include Gloria Gaynor’s “I Will Survive, ” Charlene’s “I’ve Never Been to Me,” Karyn White’s “I’m Not Your Superwoman” (and its Pinoy version, “Hindi Ako Si Darna”), and whatever love song is enjoying the most airtime at the moment (current favorite: Yeng Constantino’s “Hawak Kamay,” which roughly translates to “Holding Hands”). Male videoke singers inevitably choose ballads, with the older “performers” often warbling a heartfelt “Delilah” by Tom Jones or Marco Sison’s “My Love Will See You Through.”

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