WHEN Bulacan Governor Josie de la Cruz asked her brother to run as barangay captain in Bocaue, people knew that Joselito ‘Jonjon’ Mendoza was being groomed to take her place in 2007.
He now sits as an ex-officio member of the Bulacan Provincial Board and is up against former governor Roberto Pagdanganan and incumbent Vice governor Rely Plamenco this May.
The images above show posters of the governor and her brother Jonjon. The New Year posters, for example, are found right in front of the Bulacan capitol. Now similar campaign posters litter the capitol’s front yard.
One month before the campaign period, bright yellow calendar posters with the words, “Ang Bagong Bulakenyo, Naglilingkod at Maglilingkod pa!”, were distributed all over the province.
Also, the capitol had the bicycles under the governor’s “Bisikleta, Bilis Kita” program covered with tarpaulin bearing photos of de la Cruz and Mendoza. The program has over 3,000 beneficiaries.
The brother also has a large billboard in front of the capitol, advertising the province’s program on youth employment. The project’s slogan was named after Jonjon: “Job Opportunity Networking, Job Opens to New Entrepreneurs.”
De la Cruz herself has programs named after her – Project JOSIE, JOSIE Leadership, JOSIE Barangay, and JOSIE vans (mobile training teams for out of school youths). She also has Negoskoop, or “Tulong ni Gob sa Negosyo ng Koop Program.”